About

AUBREE elevates clothing to the status of art. Each carefully executed garment has a presence, a mood, a story. Peter Pan collars and draping velvet dresses are transportative: like a song that takes you back to a specific moment in time or a film that lingers on your mind for weeks, subtly shifting your sensibility.

The women’s ready-to-wear brand draws on cinema’s style legacy to create vignettes for the modern wardrobe. Romantic and strong, its collections invite the wearer to slip into the fantasy: the main character in their own movie. 

AUBREE’s nostalgic design approach is rooted in the now. Classic silhouettes are refreshed with modern details, executed in premium fabrics and produced sustainably with longevity in mind. The result is sophisticated, easy and timeless garments that you’ll reach for on special occasions and lazy afternoons spent lounging in the garden.

The brand was co-founded in 2024 by sisters Aubree and Hollie Smith. Aubree, a stylist and fashion editor, steers the creative vision while Hollie brings branding know-how honed over her 15-year career in beauty and lifestyle PR. Through AUBREE they have created a brand that is about more than just clothing – it’s a way to tell a story, a vehicle for memory, an expression of identity, a statement of power, an attitude, a feeling.

Like all great art, AUBREE makes you see the world differently.